Marketing writer and consultant Jon Davis discusses how many businesses use similar generic language to market themselves and how they can make it more distinctive. He also talks about writing content that attracts online search engines without losing audience focus or relevance. Jon works with clients to develop original marketing messages in an array of print and digital formats including ads, blogs, brochures, feature articles, email marketing, social media, press releases, and more.
About the presenter:
Operating as The Eloquent Arrow, Jon specializes in writing, editing and brand strategy for business marketing and communications. He connects businesses with their audience through compelling, focused and accurate messages. His partners and clients include companies of all sizes, marketing agencies, entrepreneurs, and independent graphic designers and consultants.